Shana tova - cute apple, pomegranate, honey & bee - rosh hashanah - jewish vinyl sticker 3.5x2.5in - waterproof Rosh hashanah is the jewish new year. Those observing rosh hashanah often greet one another with the hebrew phrase, “shana tova” or “l'shana tova,” meaning “good year” or “for a good year.” Though apple and honey can be eaten throughout the holidays, they are almost always eaten together on the first night of rosh hashanah. We dip apple slices into honey and say a prayer asking g-d for a sweet new year.